Context
I collaborated with Behind The Scenes studio, as a freelance graphic designer to create the logo for Trupti Mohta, an Indian Jewelry brand.
The client brief was to craft a logo distinct from others, drawing inspiration from the brand's jewelry collection. Their vision for the logo was a contemporary design infused with a modern and eclectic color palette.
Roles
Logo Design
Brand Identity Design
Team
Freelance project with Behind the Scenes.
Duration
3 weeks
Trupti Mohta is a timeless Indian heirlooms brand. Their offerings encompass exclusive, custom designs inspired by the rich cultural and traditional heritage of India.
“Every trinket tells a story. From story of its creation to the hands it’s passed on to. Our artisans beautiful amalgamate the traditional techniques with contemporary designs and sensibilities."
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About the Brand
Getting Inspired
The Process
I began by sketching various concepts inspired by the intricate details of the brand's jewelry pieces, focusing on those with a high-recall value.
While digitizing, I aimed to strike a balance between traditional and contemporary elements, and selected a color palette which was distinct from the conventional gold hues often associated with jewelry branding.
In response to early-stage feedback stressing the need for distinctiveness from other logos in the market, I iterated by juxtaposing components from previous explorations to form a cohesive and unique composition.
Finalized Logo
This logo is an amalgamation of elements inspired by the brand's jewelry pieces, with the bird emblem representing one of the collection's standout designs.
The elements give it a culturally heavy feel while the monolinear lines and the color palette give it a modern edge. The distinctive form of the logo ensures it stands out among competitors.
Its unconventional yet fitting design aligns with the brand's identity. To complement the logo, a font with stylized strokes was carefully selected to enhance the overall visual appeal.
PRIMARY & SECONDARY LOGO
The following mockups are hypothethical.
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Other Logo Projects
I've collaborated on several logo projects with "Behind The Scenes." Presented here are logos currently utilized by the respective companies.
A Mumbai-based company that specializes in Granola Bars that uplift people's mental well-being by improving mood, promoting better sleep hygiene, and reducing anxiety.
A Business Corporate Consultancy firm from Kolkata, India. Established in 2009.
A Darjeeling-based Tea Estate established in 1860, specializing in exquisite hand-plucked tea leaves of various flavors.